Brands and Briefs

We – in alphabetical order – Jonathan (Royal Centre), Lynn (Nottingham Contemporary), Pat (Nottingham BID), Rob (National Ice Centre and Nottingham Arena), Stephanie (Nottinham Playhouse), Tim (Galleries of Justice and City of Caves) – and me (Lakeside Arts Centre) – gathered at 5pm in the back room of CAST at The Playhouse and the next 2 hours sped by in lively discussion. Rob is currently completing the draft for the technical brief, but he gave us an overview of how we might expect the web version of our information to work. We all love the very exciting idea of a truly dynamic non-linear website where the end-user is the one driving what appears on the page, but also began to understand the importance of how we tag each entry so that our key messages about the cultural offer across Nottingham really come to the fore.

Jonathan is working in a sub-group on the brand, and due to deliver the first ideas for the finished work soon at presentation to the Steering Group. We talked about what it would be called, and agreed that we’d prefer something abstract. Let’s face it “Nottingham Cultural Marketing Initiative” doesn’t exactly trip off the tongue!

We’re all thinking about our Communications Strategy, and have resolved to do a first phase local and regional launch in July to tie in with some very exciting cultural offers in the city at that time. But we also have come up with some nice ideas to get our audiences involved in the process – so look out for ‘ideas trees’ springing up in venues over the summer months…

Finally, we started talking about itineraries for visitors, linking up the restaurant/cafe/bar offer with our cultural offers. This needs more thinking, and we’ve agreed to follow up on this at the next meeting.
So, that’s it for now, but watch this space for more updates



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